Web Performance Program for an HVAC Contractor
A contractor website rebuild structured as a delivery program rather than an open-ended project — baseline KPIs captured before any work started, explicit go/no-go launch criteria, and a documented charter defining scope and governance.
Overview
A field-service contractor's web presence rebuilt under a formal program structure: charter, KPI baseline sheet, and go/no-go launch criteria agreed in advance.
The Challenge
Website rebuilds usually launch on a feeling. Without a baseline measured beforehand and criteria agreed up front, nobody can say afterwards whether the new site actually performs better than the old one.
The Solution
Baseline KPIs were captured before development began and launch was gated on documented go/no-go criteria, so the decision to ship was evidence-based rather than a judgment call.
Results
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