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Lead Capture & Ops Dashboard for a Pest Control Company

A marketing site built for lead generation, joined to an owner-facing operations dashboard covering job dispatch visibility and payment status — so the same system that brings a lead in also tracks it through to getting paid.

Next.js
TypeScript
Tailwind CSS
PostgreSQL
Case Study

Overview

A lead-generation site and owner operations dashboard for a local service business, built as one system rather than a website bolted to a separate scheduling tool.

The Challenge

Service businesses commonly run a marketing site that captures leads and a completely disconnected process for dispatching and billing them. Nothing connects the enquiry to the job to the payment.

The Solution

The public site is structured around lead capture and local search visibility. Behind it, an owner dashboard surfaces dispatch state and payment operations, so a lead's full lifecycle is visible in one place.

Results

104 commits
Codebase
Public site plus owner dashboard
Lead to payment
Scope
Capture, dispatch visibility, and billing
10 variants
Design exploration
Full visual redesign explored across branches

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